TIẾNG VIỆT 

ICMC 2025

Swinburne Vietnam Alliance Program
16-11-2023/ Ha Noi, Vietnam (Hybrid)

Submit Paper

Theme:
"Digital Communication:
Humans, Data, and Innovative Technologies."
Welcome to the International Conference on Multimedia Communication, ICMC 2023. This conference offers a unique opportunity to access the latest academic insights into global communication in Vietnam.

Our vision is to establish this event as a premier gathering for scholars, experts, and national and international leaders in the field of communication. It serves as a platform for sharing information, exploring emerging trends, and honing best practises.

Furthermore, we seamlessly integrate academic research outcomes with real-world industry activities.

Through keynote speeches and group discussions, our esteemed guests will have the chance to share their expertise and knowledge. They will engage in dialogues that help shape and envision the future of the communication sector.

Don't miss out on this event tailored for communication professionals, where you can delve into the latest trends and challenges in the public communication and information sector.

Introduction about
ICMC 2023

 "Digital Communication: Humans, Data, and Innovative Technologies."

At ICMC 2023, our aim is to delve into the multifaceted dimensions of digital communication in the context of data science, with artificial intelligence increasingly integrated into the production and operational cycle of the media industry. Our objective is to grasp the opportunities and challenges brought about by advancements in this technology. We will examine how human behavior, cognition, and social motivations interact with the vast amount of data generated by digital platforms; and how algorithms and AI systems are employed to analyze and influence today's information flow.

Main Theme

Objectives

Explore the diverse aspects of digital communication in the context of data science and artificial intelligence.
Evaluate the impact of artificial intelligence and big data on the field of communication.
Learn how algorithms and AI systems influence modern information flow.
Examine new directions in the fields of communication, public relations, advertising, and marketing.
Discuss human behavior, perception, and social motivation in the digital age.

Publication

The proceedings of ICMC2023 will be published by Swinburne Vietnam, SEAMSA, and a publishing partner.

A special issue compiling high-quality scientific papers from the conference will be published by SEAMSA, a member of the Asian Journal Network - a system of 15 Asian scientific journals.

Keynote  Speakers

Dr. Alexander J. Klemm
Executive Director of Southeast Asia Media Studies Association (SEAMSA)
Dr. Mark Finn
Lecturer in Communication, School of Social Sciences, Media, Film and Education, Swinburne University of Technology, Australia
Mr. Nguyen Thanh Son
President of MVV Entrepreneurship Academy
Mr. Le Quoc Vinh
Chairman of the Board of Directors and General Director of Le Media Group
Dr. Long Pham
Senior Research Coordinator, Center for Data Analytics, School of Computer Science & Information Technology, University College Cork
Dr. Trung Huynh
Founder of Actable AI and ChatBD
Mr. Le Xuan Long
CEO - Co-founder PMAX Joint Stock Company
Dr. Hoang Viet Ha
Director, Swinburne Vietnam
Mr. Nguyen Tien Huy
CEO of Pencil Group
Mr. Nguyen Dinh Thanh
Co-Founder & Managing Director at Elite PR School
Dr. Hugh John Leong Yik Kuan
Head of School (School of Design & Arts), Swinburne University of Technology, Sarawak Campus

Other Speakers and Panelists 

Mr. Dinh Tran Tuan Linh
Creative Director at Urah Network 
Panel discussion 1
The future of the media industry - Application of AI technology and issues to consider.
Moderator:
Dr. Mach Le Thu, Director of SEAMSA External Relations; Institute of Scientific Information, Ho Chi Minh National Academy of Politics. 
Panel discussion 2
Applying innovative technology to education, training and media research - Cooperating for mutual development. Moderator:
Dr. Ngo Bich Ngoc, Head of Media and Communication Department 

Panel Discussion

Discussion Topics

Opportunities and challenges when using AI in media content production

Topic 1

Personalized user experience

Topic 2

AI bias in media content; problems arising from social network algorithms

Topic 3

Using data in storytelling

Topic 4

New media product consumption habits of users

Topic 5

The future of media production: virtual reality applications, automation, and other technologies in the industry

Topic 6

Legal and regulatory issues when using AI

Topic 7

Issues to consider when using AI in content production; User data protection issues

Topic 8

Innovations in public relations, advertising and communications education and training
trademark

Topic 9

Using data and artificial intelligence in communication to raise awareness about the United Nations Development Goals SDG 17

Topic 10

ICMC 2023 AGENDA

 9:00 - 9:05
MC Introduction
 9:05 - 9:10
Welcome Speech from Director of Swinburne Vietnam - Dr. Hoang Viet Ha
 9:10 - 9:15
Speech from ICMC 2023 Program Chair: Dr. Ngo Bich Ngoc - Head of Media & Communication Department, Swinburne Vietnam
 9:15 - 9:35
Keynote Speaker: Dr. Alexander J. Klemm - Executive Director of Southeast Asian Media Studies Association (SEAMSA)
9:35 - 9:55
Keynote Speaker: Dr. Mark Finn, Swinburne University of Technology, Australia
10:30 - 10:45
Speaker: Dr. Cao Hoang Long, Researcher, Vrije Universiteit Brussel, Belgium and Nguyen Ngan Hanh - Swinburne K2 Student 
10:45 - 11:00
Speaker: Mr. Nguyễn Tiến Huy - Group CEO of Pencil Group
13:30 - 13:50
Keynote Speaker: Mr. Le Xuan Long, CEO - Co-founder PMAX Joint Stock Company
14:50 - 15:05
Coffee Break
15:05 - 15:20
Speaker: Dr. Hugh Leong - Swinburne University of Technology Sarawak Campus, Malaysia 
14:10 - 14:30
Keynote Speaker: Mr. Nguyen Thanh Son - Chairman Of The Board at Media Ventures Vietnam (MVV Group)
14:30 - 14:50
Keynote Speaker: Dr. Long Pham, Senior Research Coordinator, Insight Centre for Data Analytics, School or CS & IT, University College Cork
 8:00 - 9:00
Register
13:50 - 14:10
Keynote Speaker: Dr. Trung Huynh, Founder of Actable AI and ChatBD
11:00 - 12:00
Discussion Panel: The future of the media industry - Application of AI technology and issues to consider
11:05 - 13:00
Lunch time
15:20 - 15:35
Speaker: Mr. Dinh Tran Tuan Linh, Creative Director of Urah Network
15:35 - 16:35
Discussion Panel 2: Applying innovative technology to education, training and media research - Cooperating for mutual development
16:35
Photo session
Ending
9:55 - 10:15
Keynote Speaker: Mr. Le Quoc Vinh - Chairman & CEO of Le Group of Companies 
10:15 - 10:30
Coffee Break

Organizer

The Swinburne Vietnam Alliance Program represents a collaboration between the Swinburne University of Technology (Australia) and FPT University. The Swinburne University of Technology, a globally leading institution ranked 285th in the QS Rankings 2024, boasts a history spanning over a century. Its Department of Media and Communication is recognized among the top 250 premier educational programs worldwide.

The Department of Media and Communication at Swinburne Vietnam offers three specializations: social media, public relations, and advertising. Swinburne Vietnam is dedicated to equipping its students with the latest knowledge and skills to meet job requirements and leverage technological advancements in the digital age of communications.

Registration

Whether you are a researcher, a business expert, or a student studying communications, ICMC 2023 will bring especially suitable content.

Register today to become a part of the International Conference on Multimedia Communication (ICMC 2023) and join us in exploring the future of digital communication!

REGISTER NOW

Lecturers
Communications Researcher
Expert in the field of Communications
Representative from the business/organization
College student
Online
Offline
Attendees will present reports and presentations
Regular attendance
After filling out the registration form, please transfer the participation fee according to the information below. After receiving payment, we will send a confirmation email of successful registration.

- Account name: Truong Dai Hoc FPT
- Bank: Tien Phong Commercial Joint Stock Bank (TP BANK)
- Account number: 00006969516
- Bank code: TPBVVNVX
- Transfer content: Full Name_RegistrationFeeICMC2023
Fees to attend the conference are as follows:
- Standard participation fee: 500,000 VND (20 USD)
- Participation fee for students studying at universities: 300,000 VND (14 USD)
Note: Authors who contribute research papers to the conference and students studying at Swinburne Vietnam will be able to attend for free. 

Organizer

Media unit

Companion unit

Dr. Ngo Bich Ngoc
Head of Media and Communication Department,
Swinburne Vietnam Alliance Program
bngo@swin.edu.au

ICMC 2023 Conference
Swinburne Innovation Space,
80 Duy Tan St, Cau Giay Dist, Hanoi
8:00 - 17:00, 16/11/2023
General Chair
Dr. Hoang Viet Ha
Director of Swinburne Vietnam Alliance Program
Dr. Truong Cong Duan
Academic Director, Swinburne Vietnam Alliance Program
Dr. Le Anh Ngoc
Director of Innovation Space, Swinburne Vietnam Alliance Program
Organizing Committee
Ms. Dang Phuong Thao
Academic Officer, Conference Secretary, Swinburne Vietnam Alliance Program
tpdang@swin.edu.au
0388 912 696