Conference Date: March 22, 2025
Location: Swinburne Innovation Space, 80 Duy Tan Street, Cau Giay, Hanoi

With the theme “Innovative Communications in the AI era: Smart Strategies, Ethical Considerations and Challenges in Crisis Communication”, the conference focused on clarifying technological innovations in the new era; delving into corporate communication with new technology applications, new creative communication strategies, and business models that are shaping the future of the communications industry; ethical considerations, information security issues, privacy protection and challenges in crisis communications management.

The ICMC 2024-2025 conference, organized by Swinburne Vietnam, is scheduled for March 22, 2025, in Hanoi.

Languages: English and Vietnamese
Format: Hybrid

Keynote Speeches: Presentations by leading experts, researchers, and top entrepreneurs in the fields of media and technology.

Panel Discussions: Two discussion sessions.
Panel 1: Interactive AI-Powered Media Projects and Positive Social Impact 
Panel 2: AI Ethics – Risks, Errors, Incidents, and Managing Communication Crises Related to or Caused by AI 
Panel 3: Communicative Marketing Content

Networking Sessions: Opportunities for researchers, academics, businesses, and industry professionals to connect, share ideas, and explore potential collaborations.

Innovative Communication with AI: 
- Equip participants with knowledge on leveraging AI tools for maximizing communication efficiency across diverse platforms.
- Highlight the role of Large Language Models (LLMs) in tailoring content for diverse audience segments.

Address Ethical Considerations: 
- Discuss the ethical boundaries of AI-generated content, focusing on fairness, authenticity, and privacy protection.
- Explore strategies to mitigate AI's influence on human decision-making and preserve autonomy.

Enhance Crisis and Risk Communication:
- Examine how AI can predict and manage public reactions during crises.
- Explore AI-powered frameworks to improve the clarity and impact of risk communication messages.

1. Professionals in the fields of communication and marketing.

2. Journalists, content creators, and those working in multimedia communication.

3. Scholars, researchers, and students specializing in communication and media.

4. Media companies, advertising agencies, and tech start-ups in the media industry.

1     Optimizing the Use of AI in Communication
- Optimizing AI-powered communication channels: Best tools and practices to enhance communication efficiency across various social platforms.
- The role of Large Language Models (LLMs) in optimizing content distribution for diverse audience segments.

2    Creative Strategies for Marketing Content
- Strategies for utilizing short videos effectively.
- Personalizing content, engaging with customers through gamification, and mastering the art of connecting with audiences through brand storytelling.

3    Ethical Issues, Privacy, and Media Literacy
- Ethical boundaries in AI-generated content: Ensuring fairness and authenticity.
- Protecting privacy and safeguarding user data while empowering individuals to prevent AI from undermining their control over personal decision-making.

4    Challenges and Solutions in Crisis Communication, Issue Management, and Risk Communication
- Anticipating and effectively addressing public concerns. Exploring how AI can predict and manage public reactions during communication crises.
- Enhancing risk communication frameworks with AI insights: Investigating how AI tools can improve the clarity and impact of risk-related messages.

The conference will discuss (but not be limited to) the following topics:

Academic Speakers

Industry Speakers

Each author must send their paper and presentation to the Conference Organizing Committee through PORTAL or email address swinmedia@fe.edu.vn.

1. Paper Formatting Requirements:
- For scientific papers: The length should be between 5,000 to 8,000 words, excluding references, tables, notes, acknowledgments, and footnotes.
- For general submissions (submissions for experts from businesses, articles with new solutions, and new initiatives from researchers): Papers should be between 1,000 to 2,000 words, excluding references, tables, notes, acknowledgments, and footnotes. The paper should be in the form of an article or presentation, outlining the issues, new ideas and related solutions, conclusions and recommendations related to the main issues of the conference.

All drafts must be submitted in Word format (doc or docx). Cover Page: The cover page should include the title and the name, affiliation, and biography of the author(s). Title: Bold, Times New Roman, font size 20 pt., capitalize each word, double-spaced, centered. Font: Times New Roman, font size 12 pt., double-spaced. Margins: One-inch margins on all sides of the document.

2. Slideshow Presentation Requirements:
File Format: PowerPoint (.ppt or .pptx) or PDF.
Layout: Use a professional and clear presentation layout.
Slide Count: 15 - 20 slides.

The Conference Proceedings will be published as an e-book with an ISBN, jointly released by Swinburne Vietnam in collaboration with a publishing partner.
Academic papers will undergo double peer review and have the opportunity to be published in prestigious specialized scientific journals.

Abstract Submission: January 31, 2025
Full Paper Submission: February 14, 2025
Notification of Acceptance/Rejection: March 7, 2025
Registration: Until the end of March 9, 2025

Submit your Paper through the Portal  [LINK]
If you encounter any issues with the Portal, please send your submission directly to our email at Swinmedia@fe.edu.vn.

Abstract Submission Deadline: Until the end of March 7, 2025
Notification of Acceptance/Rejection: March 10, 2025
Full Paper and Slide Submission Deadline: March 15, 2025
Registration: Until the end of March 15, 2025

Submit your Paper through the email: Swinmedia@fe.edu.vn

Check-in and Registration

AI Ethics – Risks, Errors, Incidents, and Managing Communication Crises Related to or caused by AI

Moderator: Dr. Mach Le Thu, Dr. Youcef Benrazek
Location: Room 7.3, 7th Floor

Moderator: Dr. Ngo Bich Ngoc, Dr. Kelly Galvin 
Location: Room 7.4, 7th Floor

Until the end of March 14, 2025
Businesses/ Lecturers/ Researchers:
50% discount, Only 500,000 VND per person.
Students: Special offer, Only 300,000 VND per person.

Students and Lecturers from Swinburne Vietnam:
Free admission! 

Vietnamese Presenter: 500,000 VND/person/presentation.
International Presenter: 100 USD/person/presentation.

Based on the conference theme, businesses or business representatives who wish to present at the conference are required to submit their presentation, including a Word document and presentation slides, formatted according to the specifications mentioned above.

Swinburne Vietnam is an International Cooperation Program between Swinburne University of Technology (Melbourne, Australia) and FPT University (Vietnam).

Curriculum programs and learning environments for Vietnamese students at Swinburne Vietnam are equivalent to those offered to students studying in Australia.

Swinburne University of Technology is one of the world’s top 300 universities, placing 285th in the latest rankings (QS Ranking 2024), with a history of more than 100 years since its founding. FPT University is also one of the famous universities in Vietnam that has achieved many international certifications such as 3-star QS Stars (2012), and ACBSP for Business (2019).

Register to join the discussion, expand your network, and stay updated with the latest research and industry trends.
After completing the registration form, please transfer the participation fee using the details below. Once we receive the payment, we will send a confirmation email for successful registration.

Account Name: Truong Dai Hoc FPT
Bank: Tien Phong Commercial Joint Stock Bank (TP BANK)
Account Number: 00006969516
Bank Code: TPBVVNVX
Transfer Note: FullName_RegistrationFeeICMC2425

Dr. Ngo Bich Ngoc
Program Chair
 

Ms. Dang Phuong Thao
Conference Secretary
      thapdp34@fe.edu.vn
      0388912696

Ms. Hoang Thi Hien Minh
Conference Secretary 
      minhhth2@fe.edu.vn
      0354223008